Search Engine Optimization (SEO)
In order to succeed in our SEO target, we prioritize the following:
- Website that attracts customers via ‘natural’ search engine marketing
- Optimize a website that encourages customers to take an action.
- Increase website PR to get stable ranking.
- Keyword research and optimization
- Enhance site traffic
- Improve organic keyword rankings
- Monitor traffic trends and growth
- We do and follow only White hat practices
SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines.
Search Engine Optimization Steps
To achieve high rankings for the website for the proposed business theme, the following activities will be carried out during the course of the campaign.
- ON Page SEO
- Search Engine Submissions
- Link Popularity Campaign
- Directory Submission Services
- Article Creation Submission
- Press Release Creation Submission
- Blog Posting
- Site Monitoring and Reporting
1. ON PAGE SEO
The term search engine optimization also known as SEO refers to optimizing the website as per the algorithms of the search engines that they use to rank web pages.
Key Aspects of Search Engine Optimization:
- Initial Website Analysis and Research
- Website Existing Structure Analysis
- Directory and URL Structure
- Navigation Architecture
- Page Layout Analysis
- Knowing the competitor Strategy
- Advanced Keyword Research
- Optimizing the website
- Website Structure Optimization
- Titles and Meta Tags Optimization
- Content Optimization
- Optimization of HTML Source Code
- Images Optimization
- RSS Feed creation
- Google Sitemap Creation and Submission
- Google Analytics Setup
2. Search Engine Submission and Indexing
Inclusion of the website on the search engine and ensuring that your complete website is indexed properly on the search engine is one of the most important aspects of search engine optimization, only an index page can rank on the search engine. Our Search engine submission services ensures just that, we submit your website manually to all the major search engines as well as via XML sitemaps to ensure proper indexing.
3. Link Popularity Campaign
Link Popularity is a vote that is given to a web page from another similar and relevant theme website with an anchor text (your keyword or phrase) to drive traffic to your website, it is also an important factor when search engines, like Google, rank websites for a particular keyword.
4. Directory Submission Services
Submitting your website to all major directories is again an important aspect of off-page optimization as it increases the link popularity of the website. Our directory submission service ensures that your website is included on major and regional directories to give your website the search engine ranking boost. It is a real they get a real.
5. Article Creation and submissions
Article writing and submission services is an effective internet marketing tool and has gain credence, simply because quality articles marketed through the right avenues can establish theme authority and also act as an off-page optimization tool to power SEO by increasing link popularity and in turn search engine rankings. Our research based article writing services create excellent article related to your business which are then submitted to top article directories (Ezine, go articles etc.) for syndication.
6. Press Release Creation and Submission
Press release creation and broadcasting is a very effective tool to build brand equity and stay in the news. Apart from this PR distribution is a very intrinsic part of SEO as it helps acquiring one way relevant links in order to build websites link popularity. Our team of professional press release writers create innovative press releases on your demand and submit to Top Press release distribution websites (OpenPr, pressrelease365 etc.) to broadcast the PR over the internet.
7. Blog Posting
Posting on these blogs with signature links also helps a lot in acquiring good quality links to increase your websites off-page optimization value.
8. Site Monitoring and Reporting
Keeping in tune with the changing scenario of search engine algorithms and monitoring the websites ranking and keep up with the current competition. Our SEO Maintenance includes the following work scope:
- Site tweaking as per the changing scenarios of search engine algorithms.
- Website search engine ranking monitoring.
- Monthly reporting for the current status of the website for targeted keywords.
- After successful execution of the project and achieving the desired goal in time, we would be maintaining the achieved ranking during the course of project for proposed search terms.